Case Studies
1- STRATEGY / CREATIVE CONTENT
CLIENT: NASTY WOMAN COSMETICS
Nasty Woman is a feminist and cruelty-free cosmetics brand.
A portion of Nasty Woman’s revenue goes to Emily’s List, a
PAC dedicated to progressive women politicians
THE GOAL:
To increase brand awareness and website traffic.
OUR APPROACH:
‘As anew brand, ensuring that Nasty Woman has proper online visibility was crucial. We developed and deployed a marketing strategy focused on Instagram, and creative content development.
THE RESULTS:
Before we stepped in to support the brand’s Instagram, they had
under 500 followers. In under four months, they have grown to
41.5k followers. Their website, also, became a top-ranked
website on Shopify in terms of traffic. The reason? Blogging.
| just wanted to say thank you for encouraging me to start my blog. | recently received a notification
telling me it was in the top 10% of all blogs on Shopify. It has driven an incredible amount of traffic
to my website. Your advice has been invaluable! – Gina Keller, Nasty Woman Cosmetics
2-SMM/INFLUENCER MARKETING/INBOUND/EMAIL MARKETING /PURPOSEFUL PARTNERSHIP
CLIENT: OPEN WARDROBE
Quen\Wardrabe is an Al-powered invite-only app that empowers consumers, brands, and retailers alike to create an ecosystem for fashion. The digital wardrobe helps consumers and retailers be more conscious of fashion. The app is socially impactful in a positive way due to helping individuals organize and use what they already own before shopping for new clothing within their taste range. The QpenWardrobe Al technology helps individuals make sustainable choices.
THE GOAL:
To Establish Brand Awareness and Increase App Downloads
OUR APPROACH:
‘As Open Wardrobe is a new app in the crowded space of fashion and lifestyle, we wanted to emphasize the brand’s focus on sustainability in fashion to stand out. To do this, we tapped into a younger audience by way of a purposeful partnership and a content strategy paying homage to Clueless as the app focuses on leveraging existing wardrobe and early 2000s culture and throwbacks.
THE RESULTS:
Tripled Instagram following in six months from 5,000 to 15,000, additionally, app downloads tripled via the aforementioned activities, and engagement of the app doubled after the deployment of purposeful partnership (youth-led NPO Threading Change x QnenWardrebe). To activate said partnership, we developed a “Stitch by Stitch” campaign. Inbound marketing strategy leveraged influencers to participate in the development of a styling guide, which was promoted by each influencer with a dedicated link to drive brand awareness and conversions. Conversion rate over 5%
3-INFLUENCER Compaign
CLIENT: SENTECH USA (ISOBER)
Sentech is a global leader in breath alcohol testers and sensor
technology. With more than 20 years of breathalyzer
manufacturing experience, SENTECH is currently exporting its
products to more than 50 countries and has become a leading
manufacturer in the global market. SENTECH provides a range of
breathalyzers, using accumulated sensor techniques, which are
well known in the global market for their trustable accuracy and
sophisticated design.
THE GOAL:
Drive Sales on Amazon Sales Page of iSgbex breathalyzer device
OUR APPROACH:
iSgberis a breathalyzer that is available to everyday people
who want to ensure they do not drink and drive. iSgber is the
second brand we have supported for Sentech USA, a
technology company HQ in Seoul, South Korea. Our approach
was to deploy an influencer campaign with influencers who
create content about alcohol and lifestyle. The goal was to
increase brand awareness and conversions of the device
“Saber” which has the purpose of helping people check their
blood alcohol levels to ensure they don’t drink and drive.
Identified lifestyle influencers that focus on alcohol and food &
beverage.
THE RESULTS:
Increased sales conversions by 30% (on Amazon)